I95 BUSINESS, entering its 7th year, is published bi-monthly with over 33,000 readers through controlled direct mail and online subscriptions. I95 BUSINESS includes profiles of successful companies and the people who run them, insight from area business leaders, and connections to companies and professionals in the region. It is a community business magazine, full of personality, ideas and insights.
I95 BUSINESS engages readers with well-written, well-designed stories that connect in a meaningful and memorable way, garnering attention on Google as a reliable content marketing channel. “Words Matter©” – the tagline – is realized as words communicate ideas, educate and connect on multiple levels. Google search is built on word search – making the words chosen in print and as keywords even more important for a successful digital strategy.
Our website is updated daily with news, press releases, contributor columns, BrandStories, events, job postings and more.
WHAT: We deliver direct access to business executives, decision-makers and professionals doing business in Baltimore’s strategic business corridors. We communicate issues, present valuable, specific and relevant ideas and how-to advice, profile successful professionals, illustrate best practices, and tap into the inspirational wisdom of remarkable CEOs. We connect to people through multiple platforms, including print, digital, social and email. It starts with award-winning graphic design, the power of words and useful, relevant content.
WHERE: We reach well-educated, well-employed, highly compensated regional and local decision makers across a diverse business base of service sectors. BUSINESS TITLES are required to be part of our print and digital subscriber mailing lists, and include wide array of executives: C-level, Presidents, Vice-Presidents, Owners, Principals, Public Officials, Commercial Real Estate Brokers, Defense Contractors, Attorneys, Directors, Human Resources, Marketing and Sales Professionals, Managers and Executives in Accounting, Finance, Wealth Management, Real Estate, Healthcare, Education and Technology.
WHO: It takes a large team to pull things together.
Vicki Franz, Publisher/Founder
Vicki Franz is President/Founder of Stone House Media Group, launched in 1999. Known for launching MD ARRIVE, a popular monthly suburban lifestyle magazine, it ceased publication in December 2013 after nearly 10 years. She and Greg Alexander developed that project and also launched I95 BUSINESS, now in its 7th year. Throughout her publishing career, Vicki has supported - and continues to support - nonprofits with pro bono media support, donating million of dollars in print, email and digital support. Vicki is married to Doug Franz and they live in an historic home in Cockeysville. They are both involved in Boy Scouts – Vicki serves on the Board of Directors of the Baltimore Area Council – and they have two children who graduated from Virginia Tech, College of Natural Resources and reside in Steamboat Springs, CO. Vicki and Doug love to travel and sometimes include their children in the plan.
Greg Alexander, Executive Editor
Greg Alexander is the Executive Editor of I95 BUSINESS magazine, a role he had held since the magazine’s inception. He also served as editor of Mason-Dixon ARRIVE, a sister publication of I95 BUSINESS that was published for 10 years. Greg is also the proprietor of a freelance writing and editing company, Pen & Ink, LLC, and has been published in the Baltimore Sun, the Washington Post, Maryland Family, WHERE Magazine, Daily Record, Destination Maryland, among others. He is also the co-author of six books and earned a bachelor’s degree in newspaper journalism from the University of Georgia. In his spare time, he enjoys learning the ropes on his 47-foot sailboat that keeps in Baltimore City and, whenever the time permits, international travel. He lives in Washington, D.C., with his husband and two cats.
Brad Tarr, Customer Service Manager
Brad Tarr grew up in Baltimore County, and attended Loyola Blakefield, prior to moving on to Fairfield University. His wife Jen, is a Senior Development Manager for the March of Dimes. Brad is a proud father of a son (Alex) and daughter (Olivia). Prior to coming to I95 BUSINESS, he worked in sales and HR, and his primary focus now, in addition to assisting Vicki Franz on a daily basis, is to ensure a positive experience for all customers of I95 BUSINESS.
Sandra Rodenas, Digital Marketing Manager
Sandra is Digital Marketing Manager for I95 Business. She provides direction, tactics, strategies and implementation of digital strategies for the brand. Sandra graduated Magna Cum Laude in Business from UNF and completed her MBA at Wilmington University. Her career in marketing has spanned from broadcast tv through digital agency. In addition to her role at I95 Business, she is founder and owner of Your Own Marketing Department. Sandra is married and is the proud mother of a beautiful daughter.
Lori Rogers, Business Development
Lori is the owner of Connections, a business development and strategy consulting organization. As a part of the I-95 BUSINESS team, Lori is focused on developing profitable relationships and driving revenues for the publication’s outstanding content. In previous roles, Lori has developed relationships in real estate, staffing and government, among others. Through her experiences, she has developed a deep network of executive contacts throughout Maryland and in the mid-Atlantic. When she’s not at work, Lori loves to spend time with her husband, two children and their golden doodle. She’s also active in the community as a board member for the Y of Central Maryland’s Community Leadership Board and volunteers as a Master Gardener at the Baltimore County Agriculture Center in Hunt Valley.
Sequel Design Associates
Sequel Design Associates, Inc. (SEQUEL) is an award-winning, results-oriented marketing firm that develops communications solutions nothing short of excellent. The company was founded in 1994 by Kathleen and Charles Minacapelli, who wanted to apply their design and technology experience to build strong, satisfying relationships. Sequel has earned the trust of a roster of local, regional and national clients. Many of these clients have been with us for more than 20 years. Our branding and marketing solutions span all forms of media – online, print and broadcast. The company's services include, but are not limited to: graphic design, website development, custom application programming, SEO, social media marketing, ADA compliance, copywriting, print marketing, digital animation, TV and radio, web hosting, and email services.
Cheryl Balassone, Contributing Writer
Cheryl Balassone has owned and operated CopyWrite Communications since 2002. The company provides freelance business writing and marketing communications services for clients in diverse industries throughout the Mid-Atlantic region. Previously, Cheryl held marketing director positions at Williams Scotsman, Inc. and MCI Telecommunications Corporation. An avowed animal lover, she follows a vegan diet and is particularly fond of spicy food. Cheryl resides in Howard County with her husband, Bob, and their Siamese cat, Bailey.
Lisa Baldino, Contributing Writer
Lisa Baldino began writing for I95 BUSINESS in 2013. Her company, Turn of Phrase (www.turnofphrasemarketing.com), found its niche in the local business scene, offering a unique blend of professional writing, creative marketing and communications expertise in both traditional and contemporary media. Lisa’s creativity extends to the seasonal design of her church’s liturgical space, and to her exercise routine that includes boxing, aerobics, dance and weight training.
Katie Cole, Contributing Writer
Katie Cole has been a writer for over 25 years, creating original content for everything from toy and product catalogs and educational publications to tourism guides, industry websites and daily newspapers. In addition to assignments for I-95 Business, she provides freelance writing and design services, social media management and marketing support for local small businesses and non-profits. Katie lives in Harford County with her husband of 27 years, two adult daughters, teenage son and a menagerie of pets. Katie and her husband Chris own and operate Great Escapes Harford.
John Dean, Contributing Photographer
John Dean, who graduated from Maryland Institute, College of Art with a BFA photography, worked as a commercial studio photographer, Good Humor Man and door-to-door insurance salesman before opening his own studio in 1982. John specializes in studio and location work for editorial, institutional and non-profit clients, providing still photography and video productions. When not holding a camera, he's happiest holding a microphone, singing jazz standards with his band, the Big Hearts. John lives in Baltimore City with wife Ellen, son Charlie, cat Fred-George and dog, Louie.
Linda Esterson, Contributing Writer
Linda Esterson is an award-winning journalist and marketing professional with 30-plus years of experience in the communications field. As owner of a small marketing firm, she coordinates a variety of marketing activities, including website planning and writing, brochure, newsletter, advertising and collateral material writing and design, and public and media relations services for clients in the health care, education, food and beverage, and service industries. Additionally, she is a freelance journalist for publications throughout the mid-Atlantic.
Tiffany Jansen, Contributing Writer
Tiffany R. Jansen is a freelance writer for I95 Business. She has also written for TheAtlantic.com, Saveur.com, and Hemispheres among others. A big fan of the Oxford comma and stroopwafels (not necessarily in that order), she lives with her husband, daughter and fur baby.
Elizabeth Levy Malis, Contributing Writer
Elizabeth Levy Malis is a freelance writer who has worked for Baltimore Sun special sections, Baltimore Jewish Times, Baltimore Business Journal and WJZ-TV, among others. A film buff, she enjoyed being managing editor of a film trade magazine. You might see her at The Baltimore Museum of Art, where she works as a docent – or holding the leash of a guide-dog-in-training for Guiding Eyes for The Blind.
Emily Parks, Contributing Writer
Emily Parks is the owner of EP Writings, with expertise in program management for professional development programs, grant writing as well as freelance feature writing. Past clients include Baltimore’s Child, Mason-Dixon ARRIVE and SoboVoice magazines as well as Baltimore Fishbowl, University of Maryland School of Nursing, University of Maryland Greenebaum Cancer Center, and Komen Maryland. When she’s not knee-deep in projects, you can find her cheering on her alma mater, UNC-Chapel Hill in basketball, reading and running half-marathons.
Elizabeth Schuman, Contributing Writer
Liz has written for local publications such as I-95 Business, The Baltimore Sun and the Baltimore Jewish Times, in addition to marketing work with nonprofits. By day, she's a development professional with The Associated: Jewish Community Federation of Baltimore. She also writes, takes art lessons, and endlessly repaints the walls of her home. A new empty-nester, Liz is lives in Reisterstown with her husband; two spirited cats, Lucy and Ricky; and two children who sometimes come home.
Mary Tilghman, Contributing Writer
Mary Tilghman, a Maryland native, has spent the past 35 years as a journalist, editor and travel writer. She has written for community papers in Baltimore County and the Eastern Shore, as well as a variety of magazines, including I95 BUSINESS. As a travel writer she wrote six editions of Frommer's Maryland and Delaware Guide, as well as one edition of the Insider's Guide to Baltimore. Mary published her first novel, "Divided Loyalties," this summer. She and her husband Raymond Truitt have three grown children.
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I95 BUSINESS delivers direct access to business executives, decision-makers and professionals doing business in Baltimore's strategic business corridors. We deliver original content, news and BrandStories to our email subscriber list. Choose to receive our printed issue, direct mailed 6-times annually.