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Insight
Winning In Social Media
December 2017
The Social Media landscape continues to shift and grow at an amazing pace. While there is some debate about who first coined the term “social media,” it was first used at some point in the mid to late 1990s. Yet for many marketers, considering a social media strategy as part of the comprehensive marketing plan […]


Five Traits of a True Salesperson
December 2017
After I retired from the Navy and started my business career, I looked for ways to help my engineering company grow with robust, repeatable sales processes. Finding none that worked in all sales cycles and with all customers, I decided to develop my own. My “Five Factors for Sales Success” system set our company on […]


Take It to the Bank
December 2017
After a successful run selling retail furniture, I decided that I needed a new challenge. It was the 1980s and my entrepreneurial spirit kicked back in. I loved cooking and serving people and thought it was a great idea to buy a restaurant. When I went to the bank to inquire about getting a loan, […]


The Power of an Inspirational Email
December 2017
A few years ago I began the habit of getting up earlier and writing in my journal, taking the time to be reflective, appreciative and grateful. I went over my goals each morning and my values. I devoted time to reading stories and quotations that inspired me. Finding, reading and journaling about these pieces of […]


Let Go of What You Know
December 2017
Feedback is the gift you don’t want to receive but deep down know how much you need. How many times have you received the same response when you have asked for feedback? You ask someone whom you think will tell you the truth, “How did I do?” and you hear, “Good,” “Nice job” or “That […]


Improve Your Bottom Line
October 2017
It’s rather shocking to know that fully 96 percent of businesses fail within 10 years of existence, but what’s even more distressing is that many of these failures are entirely avoidable. Even once-mighty Corporate America behemoths are not immune to preventable peril, as exemplified by a glut of high-profile implosions with untold others currently struggling […]


Stay Positive
October 2017
Culture is a term regularly associated with offices and sales organizations. Employees working in a positive work environment feel that the culture better reflects their beliefs and values and, in turn, they are more effective, efficient and fulfilled in the work they do. A well-defined and established company culture does not stay that way on […]


Be a Secretary, or Suffer the Consequences!
October 2017
Writing articles about my experiences while opening and running a business is new for me. I am typically the one who is explaining the cost-effectiveness and efficiency of flexible staffing. Putting my thoughts on paper and describing my journey is exciting and a new challenge. While growing up in a rural area, I discovered the […]


Rethink the Script
October 2017
The fastest way to grow your revenue is to land more appointments with highly qualified prospects that have the need, urgency, and budget to buy your product or service. A killer sales script is an essential element of any successful appointment setting strategy. Once you get that sales script done right, it will allow your […]


Understanding the WHY
October 2017
“The two most important days in your life are the day you were born and the day you find out why!” – Mark Twain In 2009, Simon Sinek published his book, “Start with Why” and did a TED Talk called, “Why.” His thesis was that great leaders know why they do what they do and […]


Content Marketing
October 2017
  Do you spend hours each week contemplating your marketing strategy and considering how you can improve your results? Are you one of the estimated seventy percent of marketers who do not have an integrated or consistent content strategy in place? One of the first steps in developing a sound content strategy is to determine […]


Video Inspiration
August 2017
Need some motivation? Look no further than this group of TED Talks, from experts in a variety of fields. Each piece takes only moments to watch, but provides takeaways you’ll think about long after the talk ends. Remember, these videos can be watched any time you need a little extra motivation to get things done, tackle a problem or reach […]


Be the Author of Your Own Success
August 2017
For many entrepreneurs, becoming a thought-leader and publishing a book or guest article is something that comes later on in their company’s story, once the dream has turned into a reality. It is a great way to raise your social profile, immortalize your ideas and experience and get a nice ego boost in the process. In […]


Surviving ‘The Conversation Age’
August 2017
“Blah…Blah…Blah…” This is what most consumers hear when exposed to marketing messages no matter the medium through which it’s delivered. Today’s consumer demands more than catchy slogans and slick ad campaigns. But, in what’s evolved into an overwhelmingly egregious disconnect, most companies struggle to communicate even the most essential messages that will differentiate their brand in today’s […]


Your Reputation, Your Brand
August 2017
Are you one of the 91 percent of consumers who search reviews online before making a purchase? According to BrightLocal, the number of people reading online reviews is on the rise. A recent 2016 survey revealed that 50 percent of respondents claimed that they regularly check reviews, 41 percent responded that they occasionally check reviews and only […]


Performance Review
August 2017
Natural law governs people and their performance, not people. An office-wide system for governing performance must align with those natural laws. Consider this actual example: After the IT Director had requested training to make his Help-Desk people “be nice,” the Training Director decided to do a Performance Analysis before developing training that he suspected would not […]


Amp Up Your Lead Generation Program
June 2017
Today, marketing automation is much more than a buzzword; it’s an effective lead generation tool that helps nurture prospects and create customers. The odds are that you have been the willing participant of a marketing automation strategy. Once you clicked a link for more information in an email, social media post, online banner ad or […]


Segmentation is Killing Your Brand
June 2017
A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and, yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model says segmentation is the key to business success. […]


Are You An Appropriate Role Model?
June 2017
One of the more important, but less specifically defined, roles of a leader is to be a role model for their team members. Among the key characteristics of a positive role model for a leader are consistency, fairness, empowerment, courage, vision and motivation. Let’s look at these in detail. Consistency Your credibility with your team […]


Engage With Your Employees
June 2017
Most leaders of companies today recognize the importance of having engaged people at work. Yet research from the Metrus Institute, Gallup and others say that between 50 and 80 percent are not fully engaged. For many organizations, a majority of employees are only partially engaged, which a lot of research has shown reduces performance and […]


Embrace Twists and Turns in the Journey
June 2017
Not many people realize it, but when you board a plane for your vacation or business trip, the pilot may spend as much as 95 percent of a flight off the charted course. Weather, wind and a variety of other factors shift an airplane off its intended flight plan, so it is the pilot’s job […]


Ready, Set, Go
April 2017
How many advertisements (brand messages) do you see throughout the course of an average day? It is likely you are exposed to a lot more than you realize. Brand messaging starts the minute you roll out of bed to begin your daily routine via labels on toothpaste, coffee, and food. The messaging continues with brand […]


Leadership Reality
April 2017
It’s a wonderful day when a talented worker gets the great news that she has been promoted to be a supervisor or manager. However, rarely does anyone tell her that the skill set required to succeed at this new level is much different than the skills she exhibited that led to her promotion. Except for […]


Is Differentiation Working Against You?
April 2017
In an effort to establish uniqueness and differentiation, companies push the boundaries of technology, innovation and out-of-the-box thinking to add unique selling features to their products and value added aspects to their services. As products and services become more feature-rich, they also become more complex – perhaps beyond the perceived needs of prospective customers. Due […]


Reflect the Marketplace
April 2017
Recently we celebrated International Women’s Day, so it is worth examining how diversity in the workplace has been an issue since the Civil War. In February 1869, a letter to the editor of the “New York Times” questioned why female government employees were not paid the same as male counterparts. Eliot Burdett is an author, […]


Why Working Women Need Life Insurance
February 2017
Now more than ever, women are redefining their roles at work and now have more options than ever, from full-time careers to hobby-driven “side hustles,” with stops nearly everywhere in between. But, while women are achieving unprecedented work-life balance and financial independence and solvency, there seems to be one glaring rift in all too many […]


The Power of Movies
February 2017
When it comes to attracting, training, motivating and unifying employees, more and more companies are using a powerful new tool. But it’s not based on a new technology. It’s based on something we already know and love: movies. We’ve all experienced how powerful movies are. In seconds, a movie can make even the most distant […]


Envision Your Success
February 2017
2017 is here and the first month is gone. What are you going to do with the time you have left? Have you set goals? Have you planned? What are you waiting for? Where to start? How about with what makes you happy? If you start with your “Why” as your outcome, it helps get […]


Never Give Up
February 2017
As a former plus-size model, I know all too well the pain and disappointment of rejection and judgments based solely on appearance, both professionally and personally. I have lived it time and time again. But, rather than allowing the numerous barrier-inducing critics of my plus-size define who I was, how I would live my life […]


Reach for the Top
December 2016
Advice for the CEO As the CEO or business owner, you are the people that business development, salespeople, consultants and job seekers need to reach. You can’t possibly talk to everyone nor should you. You need to be discerning, and you need to manage those parameters. But you may also need help, advice, new solutions […]


The Four Comfort Zones
December 2016
Most of us have a comfort zone in which we prefer to operate. We may occasionally venture outside the boundary of that comfort zone, but typically for only brief periods. Acting in a manner different than what our comfort zone dictates can give rise to many uncomfortable feelings – fear, doubt, anxiety or guilt. There’s […]


Manifesting Your Big-Picture Vision
December 2016
Taking your business from entrepreneur to enterprise requires a new way of thinking and working. I have supported thousands of entrepreneurs in taking this leap using my proven formula for growing your business, the SCALEit Method™: Strategic Vision Cash Flow Alliance of Your Team Leadership Executing Your Plan None of the other steps in this […]


Digital Insight
December 2016
Is web video included in your business’s digital strategy? If your answer is yes, we applaud your forward thinking brand tactics. However, if your answer is no, now may be the time to explore how you can leverage video for brand growth. Over recent years, there has been a lot of discussion regarding the advantages […]


Six Ways to Be a Better Manager
October 2016
Part of your responsibility as a manager is to help your team increase its capacity to perform and improve the outcomes of its performance. In other words, help them become better at what they do. To that end, you probably conduct regular meetings to hold them accountable, you supervise to keep them on track and […]


The Now Generation
October 2016
Even Millennials grow up. Not every Millennial is a soon-to-be or recent graduate. The oldest of this group are now approaching their mid-thirties. They may be well into their second or third job, their second career or may be getting ready for a new challenge before they hit the big 4-0. Many have built a global […]


Life Game-Changers
October 2016
Millennials are aging into life’s most significant buying years (think cars and houses) with over $200 billion in collective buying power. The onset of this era inspires much curiosity about how this generation’s unique attitude and approach to life will impact the economy. The largest generation in U.S. history, ages 18-34 in 2015, are estimated […]


You, Inc.
October 2016
Everyone with an entrepreneurial business must be mindful of one critical truth: your brand goes wherever you go … because your “brand” is you! Thus, it’s imperative to conduct yourself accordingly to successfully navigate today’s cutthroat competitive, ever-evolving marketplace. Long gone are the days where simply showing up and working hard would ensure you had […]


Predicting The Future
August 2016
For a sales-driven organization, it isn’t the size of your data that matters, it’s what you do with it. No longer a discretionary luxury, predictive analytics are now the name of the game for those who seek to utilize customer metrics in a meaningful way to establish a tremendous competitive advantage, gain notable market share […]


Managing Sales
August 2016
Self-esteem, or self-concept, Sandler insisted, had a huge and determinative impact on salespeople’s outlook about what they were capable of accomplishing. A person’s outlook, in turn, had a huge impact on their actual performance. In fact, Sandler insisted, self-concept and outlook were the critical factors for salespeople – and everyone else – in terms of […]


Big Impact
June 2016
For many small businesses, “Big Data” isn’t ever a consideration. However, Big Data isn’t just for big businesses, as current technology makes data-driven marketing realistic for all businesses, regardless of size. Want to take your company’s sales prospecting efforts to new heights, lowering cost per acquisition and increase your conversion quotient significantly? Of course you […]


Latte Art, Destination Shots and Your Business
June 2016
Don’t let celebrity selfies, vacation pictures and adorable puppy videos deter you from including Instagram in your business’s social media marketing mix. With over 300 million active users and more than 30 billion shared photos, Instagram provides your brand with the opportunity to tap into conversations and build relationships with users from across the globe […]


Time Matters
June 2016
As a manager, have you ever experienced any of these issues? – Your meetings run late, and you’re constantly trying to catch up – Your meetings don’t really have an agenda, and if they do, they get off track too often – There are no actionable next steps agreed to by all sides In today’s […]


How to Become Your Own PR Person
June 2016
1. Know Your Personal Brand. Your personal brand is not what you put on your website, post online or distribute on your swag. Your brand is the energy you bring into a room and the “echo” that you leave behind. Do a true inventory or self-assessment to determine who you want to be in the […]


Long-Term Survival
April 2016
I have a special offer for anyone who reads this article: Read through to the end, and you will receive free $100 gift cards redeemable at Pan Am, Polaroid, Tower Records, Circuit City or your nearest Borders bookstore. Just leave your name, number, and a local cemetery address to ship the cards to … because […]


Outside Promotion
April 2016
Leverage is one of the fastest techniques you can use to grow a website. There are a lot of ways you can use leverage to increase your website revenue. Recently, one of the 200 websites I helped launched for my company received 100,000 hits and reviews in a 90-minute period, thanks to one pretty and […]


Help Your Team Succeed
April 2016
A big part of your responsibility as sales manager is to help your sales team increase their own capacity to perform and improve the outcomes of their performance – in other words, to help them help themselves become better salespeople. To that end, you want to conduct regular sales meetings to clarify shared goals and […]


Entrepreneurial Edge
April 2016
Amid reports that the economic outlook among U.S. small business owners has finally stabilized, there’s cause for entrepreneurs to be optimistic. Whether or not that outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for, or reacting to, market conditions, revenue and brand-building opportunities and […]


Confidence = Career Success for Women
February 2016
In business, there is an ugly yet undeniable truth: every single day, talented, hardworking and deserving women are passed over for promotions. While it’s easy to blame a corporate culture that favors men, women’s leadership authority Grace Killelea – founder and CEO of Half The Sky Leadership Institute and author of “The Confidence Effect: Every […]


Think Before You Click Send
February 2016
Email is by far one of the best digital marketing solutions to have in your toolbox. However, with this approach there is plenty of room for error amid an industry rife with regulations, delivery, filtering and other technology concerns, and a glut of ever-evolving best practices. While email marketing is definitely not rocket science, there […]


Reaching Millenials
December 2015
In our stimulus on steroids world of conspicuous consumption, how does one navigate the significance of the ever-intriguing generation best identified as Millennials? Very carefully! Millennialism … yes, it is a word. It is the mere size of this generation that causes our society such fascination, with warranted merit. An estimated 85 million Millennials, born […]


Family Drama?
December 2015
    Entrepreneurship is rarely easy but also having family in the mix can add multiple layers of complexity – barriers and challenges that your competitors may not be burdened with. That said, the unique dynamics of a family-run business can also result in extraordinary success as evidenced by Wal-Mart, BMW, Ford and Tyson – […]


The “New Normal”
December 2015
Sometimes it feels like it’s hard to get noticed online. There are a lot of voices out there. We live and breathe digital marketing, and we see the thousands of voices that are all talking at once online. An overload of messages and brands sending those messages is the new normal in our digital culture. […]


Strategizing for Success
December 2015
Each fourth quarter as the New Year approaches, it’s prudent to prepare a profitability plan for the coming year, especially with respect to your sales and marketing endeavors. Doing so can give you a notable competitive edge, particularly given the extraordinary number of professionals that don’t bother producing this strategic tool. But, whether developed before […]


My Employees Are Recruited All the Time
October 2015
Not too long ago I received a voicemail for Erin Miller, one of my associates. The person leaving the message expressed an interest in talking with her and only said that she wanted to discuss recruiting. It seemed odd, especially given the excitement in her voice (prospects rarely sound that excited) but forwarded the message […]


Six Figure Success
October 2015
According to the Small Business Administration, of the 22 million non-employer businesses, only about 11 percent ever make six figures. To earn six figures in a year, you need to earn $8,333.33 a month or$1,923.07 a week. And more importantly, you have to have a clear and concise plan of how you’re going to generate […]


Willpower Woes
October 2015
Willpower. We all want it. We all need it. But far too many of us just don’t have what it takes to stay resolute and determined when the going gets tough. Indeed, maintaining self-control and self-discipline when facing challenges at work and at home, or when aspiring toward ambitious future goals and objectives, can be […]


Seek Out the Truth
October 2015
I have a word for liars in the workplace: I call them “Termites.” The term fits well because these people work their way inside the organization’s structures, manage to smile and slide their way into the accepted norms and culture, and then wreak havoc just underneath the surface. Really skilled termites are hard to spot […]


The Dance Among Social Platforms
August 2015
We are inundated with social media. Every conference, networking event, water cooler conversation and even your summer family reunion will include at least one major conversation about social media. It’s a social junkie’s nirvana. But sometimes, enough already. Sometimes too much is simply too much. How do you choose the platforms that make the most […]


It’s a Digital World
August 2015
Whether you’re just starting a small business or looking to expand an existing operation, marketing your business can seem daunting. The key to marketing success is to establish your presence, drive leads to your business and expand your audience. Even for businesses that serve a primarily local clientele, it’s important to remember that today’s customers […]


Profitability Crisis
August 2015
There’s been much researched and reported about why businesses don’t turn a profit – some chronically operating “in the red” month after month until failure finally ensues. In fact, reports reveal that a staggering 50 percent of new small businesses fail in the first year alone, and only one-third survive 10 years or more. While […]


Four Things You’re Doing Wrong in Business
August 2015
In today’s cutthroat business climate, the pressure to generate profits quickly is often unrelenting and intense. From accommodating anxious shareholders and contending with new competitors that seemingly surface by the hour, to providing good service to a large customer base and maintaining relationships with vendors and business partners, the daily grind is complex. And, to […]


Control the Message
June 2015
Environment. It’s a word chocked full of images and conjures up so many pictures in my mind. I recall the mist of the rainforest in Montverde, Costa Rica; the sand and dunes at Cape May beaches we visit every summer; the joy I experience when I visit family in Buffalo, Florida and Ontario, Canada. These […]


How to Win
June 2015
A negotiation is nothing more than a discussion through which both parties seek to formulate and settle upon a mutually beneficial agreement, whether this agreement is a multi-million dollar contract or simply at which restaurant to meet for dinner. Our daily professional and personal lives are riddled with negotiations, those across a boardroom table, the […]


F.U. or Else!
June 2015
Editor’s Note: In a new book, “Tips from the Top,” Michael Feuer, cofounder of OfficeMax, entrepreneur, syndicated columnist and author, incorporates over 100 of his award-winning syndicated columns proven to solve complex business puzzles and translate ideas into a reality. Each chapter focuses on using common sense techniques that he used to build OfficeMax from […]


Less is More
June 2015
First let’s address when it’s NOT a good idea to create a new policy. When a manager or supervisor thinks it’s easier to make a policy than deal with a performance issue with one or a few people, they are going to find themselves in a heck of a mess. It’s not a good idea […]


Communication is Key
April 2015
Globalization, technology, rampant regulation and fierce competition at every turn have made today’s workplace more complicated than ever. This is causing professionals at all levels – from the mailroom to the boardroom – to flounder as they attempt to navigate the escalating complexities, consistently perform at a high level and achieve upward career mobility. Because […]


Where Does Strategy Begin?
April 2015
Many leaders confuse strategy with tactics. Strategies are those few significant ideas/things that the leaders, (with good input from stakeholders, the marketplace, etc.), determine will move the business forward. That forward movement should be toward their future vision, in alignment with their mission and in harmony with their values. Tactics, on the other hand, are […]


Online Success
April 2015
Content, posts, updates, shares, reviews and a growing number of social channels makes running a business more challenging and exhausting than ever. The beauty of owning a franchise is the playbook. If nothing else, franchisees have best practices and a support group to help them navigate pitfalls and optimize success. That’s the good news. But […]


Rewarding Employees Without A Raise
February 2015
In a word, appreciation drives self-esteem, happiness and even loyalty. Appreciation changes everything – an undeniable truth. In fact, this notion is supported by research that’s found the No. 1 difference between people who love their work and people who don’t is the degree of appreciation they receive from their boss and their peers. A […]


Be Careful, The Mic is On
February 2015
The mic is on. We know what happens when someone forgets the microphone is on and makes a controversial, rude or ignorant comment. It’s fodder for the media and does particular damage to a person or company. No doubt, it’s embarrassing. It’s not the mic’s fault though, right? It’s a reflection on the person wearing […]


Be Fearless!
February 2015
It’s been said that FEAR stands for “Forget Everything And Run.” It’s that uncomfortable, disconcerting feeling that causes us to take a back seat in our own life and prevents us from proactively moving forward to reach our goals and aspirations. Instead of facing a personal, business or workplace situation head on and taking control […]


Do You Look Forward to a Cold Call?
December 2014
For many companies cold calling remains the backbone of their sales process. At any company, there are enough people onsite (preferably the CEO, business owner or president), someone is bound to answer, have a conversation, schedule a meeting and buy something. How many of those key decision makers have time to answer an unsolicited phone […]


How to Lead Like it Matters
December 2014
Whether you’re a manager, executive or CEO, your leadership style matters. Whether you’re running a large global firm, a small project team or an entrepreneurial venture, it’s the way you communicate and connect to other people that can, and will, make or break your success. The key lies with making each and every connection count […]


The Art of Negotiation
December 2014
While even the word “negotiation” can evoke fear, stress and anxiety for many, the intent is quite simple: to discuss and ultimately agree on a deal. Whether it’s a multimillion dollar contract or just deciding where to meet for lunch, life is rife with negotiations. And, the negotiation process is a lot like a chess […]


New Marketing vs. Old
December 2014
Content marketing is hot. You’ve heard it. If your company is not already testing it out in some way, someone is probably telling you that you need to. But do you know why? Is it because everyone else is doing it? Because someone at the top of your company told you to? To make content […]


Comfort Level
October 2014
The difference between entrepreneurs who fail and entrepreneurs who wildly succeed can be summed up by their appetite for one, five-syllable adjective: uncomfortable. Let me tell you a story to illustrate this point. When I was 24 years old, I agreed to accompany a broker on a sales call with an important prospect. We introduced […]


There’s a Company Page, Too?
October 2014
If you walk down a busy street and happen to turn around and notice a few people following you, you might not pay too much attention. But if you turn around again and see hundreds of people following you, you might. You might wonder why they are following you. Perhaps, they are interested to see […]


Try and Try Again
October 2014
When you think about, imagine or hear the word failure, do you have a negative reaction? Does your heart sink? Do you droop your head or get angry? If you don’t, you’re in the minority of folks who routinely see and react to failure as a new opportunity to try again and again, a bit […]


Landing the Dream Job
October 2014
The job market is bleaker than it has been since the recession of 1981. With the rate of job growth very sluggish, the situation is unlikely to improve in the immediate future. New studies have shown that the longer you are unemployed, the less likely you are to ever get another job. However, there are […]


The Power of Video
August 2014
4 Clever Ways Your Business Can Use Video to Increase Sales People don’t read websites – they scan them and look for information that sticks out. More than any other medium, videos engage their viewers. They can quickly introduce your company’s personality and communicate your knowledge so that you can make a faster connection with […]


Unleashing the Global Giant
August 2014
How to Transform Any Small Company Into an International Powerhouse There is a huge market for American manufactured products outside of the United States. Yet, most small- to mid-sized companies don’t sell in these markets despite being perfectly capable of achieving success around the world. Is your company ready? If you go into international markets, […]


How to Get Ahead
August 2014
7 Sure-Fire Success Principles Success is something everyone wants but only a few achieve. However, it doesn’t have to be that way. No matter where you are in your career – from job seeking to having held the same position for an extended period – there are principles you can apply to ensure your success. […]


It’s Not All Bad
August 2014
How to Give Bad News in Business Without Demoralizing Good leaders tell their people the truth about performance, not to beat them up, but to develop and grow them. It is the most unkind thing in the world to hold back telling people what they need to know to succeed – giving them no choice […]


Value Your Customers
August 2014
3 Ways to Improve Your Business Bedside Manner Good bedside manner can reassure and comfort a patient even when facing a difficult diagnosis, while poor bedside manner can leave a patient feeling dissatisfied or anxious, from a visit as innocuous as a routine checkup. Big difference. But how does bedside manner apply to business in […]


Doing Business on the Go
August 2014
Which LinkedIn Apps Make the Most Sense I’m an app junkie. If someone recommends an app focused on productivity, time management and hacks, I’ll download it, play around with it and see if it works for how I work. The best apps make whatever you are attempting to do easier. Every day we download more […]


Say Hello to Showcase Pages
June 2014
How Does Your Company Now Look on LinkedIn? We all know LinkedIn starts with the individual and is about people connecting with people. It’s the de-facto professional platform for connecting and publishing. Did you realize though that your organization has a presence on LinkedIn? If so, are you up to speed with LinkedIn’s recent changes? […]


Creating Successful Relationships
June 2014
4 Fundamentals to Retain Customers If businesses exist, as the father of Business Management Peter Drucker proposed, “to create and keep a customer,” then success is defined by the relationships you establish with your customers. Giving them the best experience possible goes a long way toward securing future business. Here are four fundamentals of creating […]


Have Professional ADD?
June 2014
Learn How to Recognize and Avoid Fatal Distractions Throughout the nation, there is a silent career killer lurking in business professionals’ offices. This killer sucks the life out of goals and aspirations, rendering its victims ineffective. It’s a silent killer, because like cancer, many people who have the condition don’t even realize it exists. Who […]


How to Ask for (and Get) a Raise
June 2014
6 Tips to Help Leaders Self-Advocate a Salary Increase For many people in leadership roles, asking for a raise is a lot like asking for a root canal. You know you should do it, but is it worth the pain? When one takes on more and more responsibility at work, even including a leadership role […]


5 Tips for Meaningful Business Growth
June 2014
How to Manage Success Carefully With economic recovery on the upswing, growth is on the minds of companies nationwide – particularly those experiencing an uptick in contracts and project commitments but have not yet staffed or duly motivated their companies to meet the escalating demand. In order to manage, measure and sustain meaningful growth, business […]


How to Manage Disruptive Meeting Attendees
April 2014
Meetings can either be the best or worst way to your spend time and the organization’s resources. It depends on who is there, the agenda and the way the meeting is facilitated. Meetings cost a lot of money – in people hours preparing, traveling, meeting time, follow-up, etc. Disruptive attendees disrupt for a reason. They […]


How to Protect Your Professional Edge
April 2014
Not only do we have access to countless types of media and information created by others, we are now able to record, organize and recall our own personal information in more ways than ever before possible. If you can’t remember where you parked your car, it’s not a problem. Just click the fob on your […]


1 in 3 Ain’t Bad, Don’t Miss the Train
April 2014
Evolving with LinkedIn Is Key to Business Success “Has LinkedIn hit its saturation point? I’m thinking it might be plateauing.” “Really? What gives you that impression?” I asked. “Well my kids tell me they are not sure it’s here to stay.” LinkedIn’s latest report states that one in three people on the planet are now […]


7 Keys to Executing a Successful Business Rebrand
April 2014
No matter your reason for embarking upon a business rebranding effort of a company or product name, logo, phrase, design scheme or other such asset, which can be mixed and many, one thing is certain: execute poorly and suffer extreme consequences. There is simply no rebranding effort where the stakes are not extraordinarily high and […]


Google’s Bird Has Landed
February 2014
HummingbiOn Oct. 3, 2013 Google’s complex new search algorithm Hummingbird instantly changed the way search results posted on its pages. Google has not had a dramatic change to their search algorithm since 2001, according to Google search chief Amit Singhal. In fact, Singhal first applied to patent this upgrade in 2003, so it has taken Google a very long time to introduce its new engine. Users have changed the way they search in the last 10 years, and with the massive move to mobile, Google is preparing for the future.


Generation Gap
February 2014
Your chances of managing people senior in age and experience to you are quite high given the delayed retirements and demographics we see today. This is not a bad thing; in fact, if you are good leader, you will welcome the diversity in perspective, experience and wisdom you can utilize from within your team. In my long career I rarely held a leadership role without managing people older than me, until I became the older one! There are a few key things to keep in mind to get the best from your more senior staff.


The 7 Deadly Sins of Relationship Management
February 2014
From networking events to social networking sites, opportunities to “meet” new connections abound. Exactly how do you make the most of every introduction? Let’s start with what not to do. Whether you associate the “seven deadly sins” with medieval religious teachings or modern-day entertainment, they can be applied here. Build your reputation and your business by avoiding these seven deadly sins of relationship management:


Position Yourself as an Expert
February 2014
How can you turn your LinkedIn experience into a differentiator?


Prepare for Disaster
February 2014
The recession of 2007-2009 caught many CEOs off guard. They weren’t prepared for it, and they didn’t know how to manage through it. Many CEOs never even saw the recession coming despite the fact that the warning signs were there and they weren’t subtle. When it was over, CEOs breathed a collective sigh of relief and many of them went on to use the expansion business management model. When we experienced the government shutdown, CEOs should have been asking, “When is the next recession, and how will I survive it?”


i95Business.com Exclusive: Let There be Light . . . at the End of the Tunnel
February 2014
The U.S. economy has been stuck at 2 percent growth for several years and throughout much of 2013. Imagine a sports car with incredible get up and go, but one that had to constantly negotiate a series of speed bumps that permit it to only travel between 30 and 40 miles per hour. To complete the analogy, that translates into sub-par economic growth and an unemployment rate still hovering around 7 percent after more than 4 years of economic recovery. In 2013, the US economy expanded 1.9 percent and unemployment ended the year at 6.7 percent.


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