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Sex Sells . . . So Does Data
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Date(s) - 8 May 2012
7:30 AM - 9:30 AM


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Sex Sells . . . So Does Data

Last Chance for the Early Bird Special

SMEI Baltimore/Washington

Do you have data? Are you making money on it?

Join SMEI and Tom Loveland, Founder and CEO – Mind Over Machines, for this real world conversation on how companies can derive unexpected revenue from their data. You will be amazed at the incredible stories of how companies – large and small – have identified “cherry” prospects, found “lost” money, and have created new revenue streams through the data they have at their fingertips. Pipeline data, customer data, accounting records, Google Analytics… It’s all there. You just need to know where to look and what to look for.

In this session, you will gain insights on:
     • Incredible real stories on how others have generated revenue from data.
     • How to weed through the “garbage” to find the gems – data that matters.
     • Top 5 actionable things companies / people can do to mine their data for unexpected gold.

Tom Loveland, Founder and CEO

Tom Loveland founded Mind Over Machines in 1989. He has over 20 years of technical and management experience in the IT industry and is responsible for setting the vision and long term strategy for the company.

A self-taught software engineer, Tom has instilled his business philosophy in the Mind Over Machines culture: Every engagement is another opportunity to create results that truly matter to a client.

Tom founded the Maryland Computer Services Association, a statewide lobbying organization advocating for public policies that drive broad-based prosperity for all citizens of Maryland. He sits on the Board of the Greater Baltimore Technology Council and other civic organizations. He is a graduate of Leadership Maryland and was a co-chair of The B’MORE Fund, a giving circle, and of MoshPit!, a statewide, university-level business plan competition.

Tom attended the University of Washington, St. John’s College and the University of Chicago.

SMEI Members:  $20
Non-Members:  $50 ($35 Early Bird) 
Students:  $20 Capitol Communicator/AMA/MD Chamber Members: $20
Free for SMEI Gold Members

Groups Welcome!

Networking Breakfast Reception at 7:30 AM
Program Begins at  8 AM 


PSA Insurance and Financial Services
11311 McCormick Road
5th Floor
Hunt Valley, MD 21031


Tuesday May 8th, 2012 – 7:30 to 9:30 AM

Click here to register