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Business Books
The Four Stages from  Motivation to Demotivation
December 2017
When people start a job, they often move through stages of motivation and competence. 1. Motivated Ineffective When is an employee most motivated in the cycle of employment? When he joins an organization. Why? Because he wants to prove that by hiring him, the employer made the right decision. He is motivated but ineffective. Why? […]


Notice the Unnoticed
October 2017
“As a corporate anthropologist, I’m aware of the recent shift in thinking surrounding how cultures should be restructured in order for women to thrive in the workplace,” says Andi Simon, author of “On the Brink: A Fresh Lens to Take Your Business to New Heights.” “This has caused me to ask: What type of culture […]


The Business Triangle: People, Process and Technology
August 2017
Every business goes through cycles. They get started. They expand – sometimes rapidly. They decline. They consolidate. But if they’re not careful navigating the storms that the market and fate throw at them, they could cycle right out of existence. Dave Hopson, managing partner at the information-technology consulting firm Triumphus, teaches businesses how to survive these cycles […]


Keeping the Rats Out
June 2017
Ed Norris spent 20 years as a crime-fighting savant with the New York Police Department, rising from beat cop to deputy commissioner of operations at age 36. As police commissioner of Baltimore, he breathed life into a demoralized force that lowered the city’s homicide count for the first time in a decade. After the 9/11 […]


A Matter of Life and Death – Literally Population Health a Crucial Part of a Business’s Growth Strategy
April 2017
American businesses and leadership will be hearing the term “population health” more and more as it applies both to the health of the public as a whole and as a brand strategy to solve for inequities in the workplace and marketplace. There are now population health executives at Fortune 500 companies and beyond who are […]


How to Land a Sponsorship Deal
February 2017
An excerpt from Wendy Keller’s book, “Ultimate Guide to Platform Building” You’ve seen racing cars with manufacturer’s labels plastered all over them. You’ve seen cyclists, surfers and runners with labels on their bodies or on the equipment that they use while being televised. All of these are called “sponsorships,” and you should have a piece […]


The Art of Gaining Customers
December 2016
Editor’s Note: In their book, “Simplify: How the Best Businesses in the World Succeed,” Richard Koch and Greg Lockwood uncover the simple principles and strategies behind successful companies like IKEA, the Boston Consulting Group, Honda and Uber. In this edited excerpt, the authors offer five simple ways to make your product more appealing to your […]


Look to the Future
October 2016
Editor’s Note: Entrepreneur, business consultant and university professor Michael Glauser offers a different take on what you really need to start, run and grow a successful business. Riding more than 4,000 miles in 45 days, Glauser spent 246 hours on a bike seat, climbed 155,000 vertical feet, visited more than 100 cities across the country […]


3 Shifts to Make Your Brand Effective
August 2016
Editor’s Note: In “The Brand Mapping Strategy,” branding expert Karen Tiber Leland shares her hard-earned insights, proven strategies and best practices for creating a brand by design – instead of by default – to help you gain greater influence within your industry and become a thought leader in your field. In this edited excerpt, Leland […]


The Number-One Element of Business Success
June 2016
An excerpt from Jeffrey Hayzlett’s book “Think Big, Act Bigger: The Rewards of Being Relentless” My favorite scene in the Pixar movie “Up” is when the old man Carl and the boy Russell get stranded near Paradise Falls and meet “Dug the Talking Dog.” When Russell asks Dug to speak, he actually does: “Hi there! […]


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