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Business Books
How to Land a Sponsorship Deal
February 2017
An excerpt from Wendy Keller’s book, “Ultimate Guide to Platform Building” You’ve seen racing cars with manufacturer’s labels plastered all over them. You’ve seen cyclists, surfers and runners with labels on their bodies or on the equipment that they use while being televised. All of these are called “sponsorships,” and you should have a piece […]


The Art of Gaining Customers
December 2016
Editor’s Note: In their book, “Simplify: How the Best Businesses in the World Succeed,” Richard Koch and Greg Lockwood uncover the simple principles and strategies behind successful companies like IKEA, the Boston Consulting Group, Honda and Uber. In this edited excerpt, the authors offer five simple ways to make your product more appealing to your […]


Look to the Future
October 2016
Editor’s Note: Entrepreneur, business consultant and university professor Michael Glauser offers a different take on what you really need to start, run and grow a successful business. Riding more than 4,000 miles in 45 days, Glauser spent 246 hours on a bike seat, climbed 155,000 vertical feet, visited more than 100 cities across the country […]


3 Shifts to Make Your Brand Effective
August 2016
Editor’s Note: In “The Brand Mapping Strategy,” branding expert Karen Tiber Leland shares her hard-earned insights, proven strategies and best practices for creating a brand by design – instead of by default – to help you gain greater influence within your industry and become a thought leader in your field. In this edited excerpt, Leland […]


The Number-One Element of Business Success
June 2016
An excerpt from Jeffrey Hayzlett’s book “Think Big, Act Bigger: The Rewards of Being Relentless” My favorite scene in the Pixar movie “Up” is when the old man Carl and the boy Russell get stranded near Paradise Falls and meet “Dug the Talking Dog.” When Russell asks Dug to speak, he actually does: “Hi there! […]


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