ABOUT US SUMMARY: Publishing bi-monthly since August 2011. Celebrated our 7th Anniversary, August 2017.
DESCRIPTION: We deliver direct access to business executives, decision-makers and professionals doing business in Baltimore’s strategic business corridors. We communicate issues, present valuable, specific and relevant ideas and how-to advice, profile successful professionals, illustrate best practices, and tap into the aspirational wisdom of remarkable CEOs. We connect on multiple platforms, including print, digital, social and email. It starts with award-winning graphic design, the power of words and useful, relevant content.
DEMOGRAPHICS: Well educated, well employed, highly compensated regional and local decision makers across a diverse business base of service sectors. Demographic detail on next page.
BUSINESS TITLES are required on our subscriber mailing list and include wide array of executives:
C-level, Presidents, Vice-Presidents, Owners, Principals, Public Officials, Commercial Real Estate Brokers, Defense Contractors, Attorneys, Directors, Human Resources, Marketing and Sales Professionals, Managers and Executives in Accounting, Finance, Wealth Management, Real Estate, Healthcare, Education and Technology.
DISTRIBUTION: DIRECT MAIL: 8,500 copies EMAIL: 10,000 LINKEDIN: 5,000
CONTROLLED DIRECT MAIL TO QUALIFIED SUBSCRIBERS: 8,500 direct mailed
EMAIL SUBSCRIPTIONS: 10,000 emails in our business database, not duplicative but some overlap.
LINKEDIN CONNECTIONS: 5,000 combined – Publisher, Exec Editor, I95 BUSINESS
READERS: 33,000 Based on an average of 3 readers per print copy, plus digital/social readership. *Unaudited.
COMMUNITY SUPPORT has been integrated into our business model for over 15 years. We sponsor, cover, and donate to hundreds of non profits in the region.
COMPARE: We reach the B2B community through our print and digital subscriptions. I95 BUSINESS provides a unique format, with an emphasis on design, relevant and valuable content with a focus on telling the stories of successful businesses and the people who run them, which allows for deeper connections . Our distribution reaches a niche market with a high concentration on business services.
About other business publications:
- BBJ: 7,300 paid subscribers metro-wide, weekly; 12,425 emails, daily. *Source: BBJ Media Kit 2016.
- Smart CEO Baltimore: 12,000* quarterly, as of 2017; 10,000 emails, Baltimore *Estimated
- Daily Record: 3,219 paid subscribers metro-wide, 42% law offices. *Source: Daily Record Media Kit 2016.
PRINT CYCLE: Bi-Monthly in print, with updates online at i95business.com. (Premiered August 2011)
EMAIL CYCLE: Twice weekly , pushing original content, business news. Going daily in Oct 2017.
PRINT SPECS: Printed on sheet-fed press, 70# satin text, stitched, 4/4 color throughout, full bleeds,
trim size 8.50 x 11.00. All ads are priced net and include 4/4 color. Fold-in cards available.
DISTRIBUTION AREAS & ZIP CODES
8,500 Print Avg./Direct Mail PLUS 10,000 Digital Subscribers Metro-wide
Baltimore County direct mail: 40%
21030, 21031, 21152, 21093, 21204, 21117, 21136 – Hunt Valley, Cockeysville, Sparks, Timonium, Owings Mills, Towson.
What’s unique: Direct mailed to all businesses in Hunt Valley, Cockeysville, Sparks, and select businesses in Timonium/Lutherville, Towson and Owings Mills, and all members of the Hunt Valley Business Forum and Baltimore County Chamber of Commerce.
Baltimore Metro direct mail: 30%
Broad reach through controlled subscription requests; plus Boards of Directors, member groups, innovation and technology hubs. (Includes Howard Co, Baltimore City and Anne Arundel Co zips.)
What’s unique: Direct mailed and emailed to members of the Greater Baltimore Committee, representing the top 550 business executives in the region.
Harford County direct mail: 20%
All zips, with highest penetration in Bel Air-21014 and 21015.
What’s unique: We are the only B2B publisher with a focus on this affluent area, direct mailed to Harford Co. Chamber of Commerce members, plus thousands of additional business services in the County. Distribution includes defense contractors in Belcamp, 21017; Aberdeen Proving Ground, 21005; and Edgewood Arsenal, 21010.
Howard County direct mail: 10%
Targeted to business parks, areas of concentration.
What’s unique: With targeted direct mail to Columbia Gateway Park, Sterrett Place, Broken Land Parkway, Wincopin Circle and University Boulevard, we are reaching the highest value businesses in the county.
IMPRESSIVE LIFESTYLE DEMOGRAPHICS*
- Median age 47.7; median income $96,300.
- Well educated, two income, highly compensated, goal-oriented professionals,
with families or empty nesters.
- Financially savvy and highly capitalized with investments.
- Tech savvy and use technology for everything from business to shopping , banking and news; reads on tablets but likes hard copy for industry journals and personal interests such as food, cooking and wine, home and garden, fishing and boating, and travel.
- Enjoys good food, wine and cooking but dines out 2-3 times per week.
- Supports the arts and cultural events, and is philanthropic.
- Hires professionals to keep their home picture-perfect.
- Buys a new car every 2-3 years to keep in their 3-car garage. *Source: ESRI.com
Vicki K. Franz, firstname.lastname@example.org
Gregory J. Alexander, email@example.com
Kathleen L. Minacapelli, firstname.lastname@example.org
I95 BUSINESS is published by Stone House Media Group, a local, woman-owned publishing company.
Stone House Media Group
1242 Paper Mill Road
Cockeysville, MD 21030