Ignite Your Brand with Content Marketing
How many advertisements (brand messages) do you see throughout the course of an average day? It is likely you are exposed to a lot more than you realize. Brand messaging starts the minute you roll out of bed to begin your daily routine via labels on toothpaste, coffee, and food. The messaging continues with brand advertisements on TV, radio, social media, your mobile device, magazines, newspapers, billboards, websites and more. Depending on the study, various researchers cite that the average American is exposed to anywhere between 2,000-13,000 impressions daily. That is a lot of messaging!
For the modern marketer, the challenge is how to create a strategy that breaks through the clutter and engages the target market. Choosing channels for marketing and crafting your brand’s messaging likely keeps your marketing team awake at night as they ponder the limitless possibilities.
Enter content marketing. Content Marketing is not a new concept. According to the Content Marketing Institute, it was utilized by marketers as early as 1732 when Benjamin Franklin printed and published “Poor Richard’s Almanac.” Other examples include the “Jello Recipe Book” in 1904, Proctor and Gamble’s foray into radio content with the first soap opera “Ma Perkins” in 1933, and more recently the LEGO movie in 2014.
Today, many major brands employ entire content marketing teams to ensure their brand is breaking the barrier of numbness created by the relentless demands on our attention from more “traditional” marketing and advertising.
Creating a well-planned content marketing strategy will help your brand with multiple initiatives including:
Create Engagement via Social
Define the key message. Be succinct, consistent and create a message that clearly sets your brand apart from others vying for your audience/target market.
Create high-quality content. If you find the idea of creating your content to be a bit daunting, you can hire a marketing firm or a professional writer. A professional should be familiar with how to write engaging copy that also incorporates best practices for SEO.
If you are looking to propel your brand to the next level, then content marketing could be a perfect strategy for your business. I95
Sandra Rodenas is a marketing professional with over 26 years industry experience. Her education includes both an undergraduate (UNF) and an MBA (WU) in marketing (graduating with honors in both). She is owner of Your Own Marketing offering customized marketing services for businesses in Maryland, Delaware, and Washington, D.C.