A recruitment program for the Army National Guard by A. Bright Idea took top honors as “Best in Show” at the Public Relations Society of America’s Maryland Chapter “Best in Maryland” gala while Crosby Marketing Communications won the most awards at the December event in Baltimore.
A. Bright Idea, headquartered in Bel Air and led by CEO Anita Brightman, executed the national Action Events program through school-based event management, media relations, social media execution, creative development and promotional items. This initiative included BMX stunt performances across the country and placing recruiters in front of high school students to share messaging about core values.
Crosby Marketing Communications, earned seven awards, while other agencies collecting multiple trophies included Abel Communications (six), Planit (five) and Clapp Communications (four).