Knowing Where You Want Your Business To Go Is The Key To Success
Taking your business from entrepreneur to enterprise requires a new way of thinking and working. I have supported thousands of entrepreneurs in taking this leap using my proven formula for growing your business, the SCALEit Method™:
- Strategic Vision
- Cash Flow
- Alliance of Your Team
- Executing Your Plan
None of the other steps in this formula can happen without putting the first, crucial step into play: You’ve got to create and hone your strategic vision – what I call your “big-picture vision” – in order to grow your business to the level of success you want. Your big-picture vision comes down to two basic questions:
What are you creating?
Where are you going?
You have your product or service. You’ve gained some customer traction and generated some revenue. This is all good, but it will only get you so far. In order to move from meager growth to exponential growth, you’ve got to think bigger – much bigger.
Keeping yourself in worker-bee mode, with your head down and dealing only with the tasks at hand, does not support your ability to grow. To experience notable growth, you’ll need to give yourself the space to see the big picture. That’s your first task: As soon as possible – perhaps even today – schedule yourself some quiet time where you can take a walk out in nature and reflect on the larger picture of your business.
Get clear on where it is you want to go with this company. After all, it is impossible to reach your destination if you don’t know where you’re going! If you got in a taxi and told the driver, “I don’t know where I want to go,” you’d be driving aimlessly around, going nowhere and wasting your time and money. It’s the same with your business.
Try this: Imagine where you’d like your business to be in three years’ time. What does your business look like? If financial resources were not an issue, what kind of business would you be running? What kind of people would you have on your team? What would your day-to-day work life look like? How many customers would you have? Start building a solid foundation for your big-picture vision so you can really bring it to life. Don’t worry about the “how” right now; just nail down exactly what you’d like to see your business looking like. In this vision of your company in three years, ask yourself:
What are you best at in the world?
What are your fees for your products/services?
What are your employees saying?
What are your clients saying?
What is the media writing about you?
How are sales structured in your company?
Are you global?
How are you spending your time?
What do your financials look like (i.e., gross revenue, net profit, salary)?
Then, take the vision in your mind and begin to put it out into the world. Communicate it to key people in your life, both at work and in your personal world. Share it with clients, employees, vendors, prospects, your spouse, your family and more. Shout it from the rooftops! As Peter Diamandis, founder of the X Prize Foundation, says: Every big dream or big discovery starts out as somebody’s “crazy idea.” Find yours, focus on it and share it with everyone.
As soon as you get clear on your vision, you will begin to notice that you are attracting exactly the kinds of people and opportunities into your world that you need to succeed. At the same time, you will begin repelling those opportunities or people who are not in alignment with your overall vision. This is a good thing! You will attract the perfect team and the ideal resources you need.
Putting clear intention and energy into creating your big-picture vision will help you to manifest your ideal company – and your role in it – into the world. Know your destination well by visualizing it and you will be well on your way to arriving at success. I95