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How to Become Your Own PR Person

June 2016

1. Know Your Personal Brand.
Your personal brand is not what you put on your website, post online or distribute on your swag. Your brand is the energy you bring into a room and the “echo” that you leave behind. Do a true inventory or self-assessment to determine who you want to be in the world. Then sell it. Without knowing who you are and what you want, it’s going to be a tough sell.

2. Update Your Headshot and Bio.
It’s easy to let materials get outdated, especially when you post them on your website and on your LinkedIn profile. Don’t get caught with an old photo or worse, an outdated bio or profile. Google yourself and see what you find. Remember that even a post on Facebook is a reflection of your personality. Make sure that everything that you are putting out there reflects your brand.

3. Open the Lines of Communication.
Quantify what you do and the value that you bring to your organization. For example – it’s not enough to say that you’re in marketing. Instead, tell how you grew your customer base X percent this year through smart marketing strategies. Then, tell the story through targeted communications: social media and blogs, press releases and other opportunities.

4. Network, Network, Network.
Part of a strong personal brand includes having a strong and active network. But networking is so much more than collecting cards; it’s making connections with people who can help propel your career or who you can support. Join an association or group and take an interest in other members. Networking is an exchange of information, power and opportunity. I95

Grace Killelea is the author of “The Confidence Effect: Every Woman’s Guide to the Attitude That Attracts Success.” Connect with her at www.halftheskyleadership.com.

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