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The Gaylord Group, Garceau Realty

February 2016

Women of Influence-Karen Gaylord

First-time homebuyers, real estate investors and buyers and sellers of high-end properties alike all turn to the Gaylord Group of Garceau Realty for trusted real estate advice.

“My clients are purchasing and selling what is most likely the largest asset in their portfolio – it doesn’t make sense to do it by themselves,” says Karen Gaylord, Realtor, a lifetime member of the Harford County Million Dollar Real Estate Association. That holds true for all price ranges; in 2015, the Gaylord Group had listings that ranged from $75,000 to $1.25 million.

• Consistently Top 1% of agents in Harford County
• Consistently Top 5% of agents in North America
• 10 Best in Client Satisfaction in MD (American Institute of RE professionals) – 2015
• February 2016 issue of Baltimore Magazine-Women In Business. Garceau Realty Mother/Daughter teams
• Cover of Top Agent Magazine – Maryland Edition, November 2014
• President, Board of Governors – Harford County Million Dollar Real Estate Association, 2008-2013
• Harford County Association of Realtors Board, 2011-2012
• ATHENA Award Finalist, 2010
• Who’s Who of American WomenThe Gaylord Group
Garceau Realty
303 South Main Street
Bel Air, MD 21014
410-803-0714 office
410-322-6588 cell
Karen Gaylord, Realtor, CPA, CLU,
Jennifer Gaylord, ABR
Chrise Floyd, ABR

The Gaylord Group includes Karen, who has a financial background as a CPA and VP of broker training at Merrill Lynch and is a self-described “numbers person,” an attribute that appeals to clients with higher-priced listings; her daughter Jennifer, who specializes in working with first-time homebuyers; and Chrise Floyd, who is an expert at finding properties for investors.

Karen praises her team for their strengths and constant willingness to educate themselves. Chrise and Jennifer are both ABR accredited (Accredited Buyer Representative). Jennifer is pursuing a graduate degree in Environmental Management and Chrise is completing a bachelor’s degree in Real Estate and Economic Development.

“Chrise works with sellers and buyers, of course, but she has a specialty working with investors, whether for rental properties or a property suitable for flipping,” Karen says. “These investors have the formula down pat – they come in and put in a new kitchen and new baths and updates, and they sell. Jennifer also works with buyers and sellers, and is a specialist with first-time homebuyers and all of the programs and grants available to them. She’s of that age group – she relates to those buyers.”

Although their main office is in Bel Air, the three Realtors list and show properties throughout Harford, Baltimore and Cecil counties. “That’s the area we know the best,” Karen says.

They offer clients one-on-one advice through every step of the home buying and selling process. To ensure a seamless path to the settlement table, they’ve forged relationships with home stagers, photographers, home inspectors, lenders and title companies – even carpet installers and painters.

Today’s buyers and sellers are more knowledgeable, thanks to HGTV and websites like Trulia and Zillow. But that information is still no substitute for an experienced agent who really knows the market.

“You can go on Trulia and Zillow and see pictures and price estimates, but that doesn’t tell the real story,” Karen says. “They don’t necessarily reflect the true values of the home.” Her team knows the nuances of a home and neighborhood that don’t show up in computer algorithms. They have a system for getting a house sold that includes guiding clients through issues like pricing, HOA requirements, professional staging and advertising, defining target buyers for listings, expert negotiations, appraisals and generally anticipating and addressing issues ahead of time.

Karen adds, “We are not transaction agents, rather we are ‘client for life’ focused. Our mission is to do such a great job that our clients want to refer us to their family, friends, co-workers after the transaction.” They strive to be their clients’ real estate HUB of information before, during and after the sale. They were pleased to be recently named one of the Top 10 Agents in Client Satisfaction in Maryland by the American Institute of Real Estate Professionals. Their mission has helped them consistently attain rankings in the top 1% of Realtors in Harford County and top 5% of Realtors in North America.

The Gaylord Group is anticipating a busy, productive spring. Homes in the upper price points have been moving quite well, and first-time buyers are putting their foot on the first rung of the real estate ladder. Karen notes that she recently has sold and listed many properties above the $500,000 price threshold.

“There is a shortage of good inventory right now, interest rates are low and prices have stabilized. In fact, some price points are rising. They’re starting to go quickly, so it’s a good time to get your house ready to sell, and if you’re a buyer, don’t be afraid to see what you can do,” she says. “I think it’s going to be a really good spring.” I95