Q: I registered the name of my business with the state when I formed my company. Should I do anything else to protect my company name?
A: YES. By forming a company with the state, you do not automatically obtain exclusive rights to use the name of the business as a trademark. If you promote your business online or otherwise use the name of your business in interstate U.S. Commerce, you should file an application to register your mark with the United States Patent and Trademark Office (USPTO). If you only use your mark within your state, you should register the mark within the state.
You should also register a collection of domain names relating to your mark. You should have a trademark attorney notify you when somebody else has filed a new USPTO application relating to your mark. In addition, you should register for an alert service that will send you periodic electronic reports regarding which people and businesses are referencing your mark. Don’t forget each variation of your company name (plain text, stylized text, with a logo or a tag line)counts as a separate mark. These limited, cost effective steps will make your brand significantly more valuable and protectable. Each situation is slightly different, so you should contact a trademark attorney to discuss the plan of action that will work best for you. I95