Search I95 Business Magazine




Annie Brock
Annie Brock & Co.

February 2015
Women of Influence-Brock

Annie Brock

Energy, excitement and inspiration are the key benefits Annie Brock strives to impart to clients, audiences and the community. As a business and leadership development coach, Brock’s breadth of experience and sharp focus differentiates her in this burgeoning category. Her client roster includes private, public, non-profit and for-benefit companies, as well as individuals across all sectors.

“I am a highly engaged teacher and coach known for breakthrough ideas,” she says. She works with upwardly mobile professionals who want to accelerate their performance, as well as businesses that want to develop their teams. She implements adult learning theory and equips teams with the right attitudes to develop leaders.

“There is a gap between what people know and what they do. They don’t realize what they know – they need someone to draw it out of them,” Brock says. “Coaching involves understanding their perspective, placing another perspective on top of that, and stretching them to overcome their limiting paradigms.”

Brock explains that every journey to a dream is personal, and while she helps make people’s dreams become reality, sacrifices have to be made along the way. “We must let go of some things to achieve others, and it always helps to have someone with you on the journey,” she says.

Services :

  • Individual and Group Coaching
  • Empowerment Mentoring
  • Mastermind Groups
  • Speaking/Workshops/Seminars

– 10-minute briefing
– “Lunch and Learn”
– Keynote speech for your company-sponsored event
– Half-day and full-day workshop/seminar
– In-house corporate training
– Executive and personal retreat
– Partnership Summit

Program Evaluation/Quality Improvement:

  • Organizational Process Analysis
  • Organizational Process Design
  • New Product Development


  • Susquehanna Chapter, Military Officer Association of America, President
  • Military Spouse eMentor Leadership Program, Mentor
  • Ellevate
  • Harford County Chamber of Commerce
  • Women in Defense
  • Association of the U.S. Army
  • Chesapeake Professional Women’s Network

Brock’s own journey has taken her around the globe, providing life experiences to which she attributes much of her current coaching success. The child of a military family, she grew up to join the military, spending 10 years on active duty. During that time, she was one of the first 100 women assigned to the 82nd Airborne Division, received a direct commission to Second Lieutenant in the Army, and became an aeromedical evacuation helicopter pilot. As a military spouse, Brock has been a small business owner in several states, successfully navigating the sales waters of home-based businesses like Longaberger Baskets and Mary Kay Cosmetics. She recently earned her master’s degree in public leadership with a specialization in multi-sector management, adding to her qualifications as a certified coach, trainer and speaker of the John Maxwell Team. She was one of 150 John Maxwell coaches requested by the Guatemalan president to train 20,000 Guatemalan leaders on transformational leadership.

“Realizing the difference I was able to make in just the first leadership training session in Guatemala, seeing the difference between when we began and ended on that first afternoon, is something I’ll never forget,” Brock says.

She started Annie Brock & Co. for just this reason. “There are things I want to do for people and I need money to do it,” she explains. “When I was a veteran transitioning to a civilian, there were no programs available to help. I had to find my own way. I know that one person can make a difference, but achieving your goals means stepping out of your comfort zone.” Brock admits she stepped out of her comfort zone and she helps others to do the same.

“I hate mediocrity. I can help people take steps to overcome mediocrity,” she says.

Indeed, Brock’s pursuit of excellence continues to be evidenced in her professional achievements and her company’s offerings. She is a Six Sigma Green Belt, and expects to earn her Black Belt by April of this year. Her specialties include organizational process analysis and design, new product development and individual and group coaching. She also offers YouthMAX, a training program for young people that covers anti-bullying, positive self-image, failing forward to success and strong personal character.

According to Brock, an effective coach or business consultant doesn’t necessarily have to be a former CEO. In fact, an effective coach is what Brock calls, “a good thinking partner.” It’s all about communicating and connecting. “People do business with people they know, like and trust,” she says.

When not working, Brock enjoys walking, skiing, biking and reading. She says she makes sure she carves out time for exercise, reading, learning and family every day, in addition to her business responsibilities. “Most important is to leave space each day for thinking and processing,” she says. Brock lives in Bel Air with her husband. They have two grown daughters, each completing studies at area universities. I95

Annie Brock & Co.
Bel Air, MD