Events By I Did It Myself
With Events By I Did It Myself, Cynthia Hergenhahn has carved herself a niche working with corporate clients and non-profit organizations. The Bel Air-based wedding and event planner has more than 25 years in the industry, the last 10 of which she has been a full-time, one-woman show with an extensive number of trusted caterers, linen providers, florists and others.
“My job is to help the client honor the sponsors of their events, as well as take the client’s vision and turn that into magic that the guests can really see … I often take ordinary spaces and work with lighting, signage, centerpieces and so forth to really transform the space,” she says. “And, always keeping the event within the client’s budget, whether that is a corporate or a non-profit client.”
Hergenhahn begins her work by sitting down with the client to understand his or her vision and what it would take to bring that vision to reality. “I really try to find what is in their hearts and bring that to fruition,” she says. “It’s a matter of paying attention to the budget and always remembering that ‘the devil is in the details.'”
Usually a client has determined a theme for its event, and it is Hergenhahn’s responsibility to turn the venue into the client’s vision using décor, food, signage and marketing materials to reflect that theme. In the case of non-profit organizations, she often makes use of the expertise and capabilities of their staff with an eye toward staying true to the bottom line. She understands that they are trying to put on the best event possible while at the same time raising money to fulfill their mission.
Striving to exceed her clients’ expectations, Hergenhahn notes that the Harford County Public Library’s annual Evening In The Stacks, “The Grand Tour,” saw guests “visiting” different ports of call, including Paris, Havana, Monte Carlo, Tokyo, New Orleans, London, with New York as the boarding port. Food and drinks reflected the various cities, and the black-tie fundraiser was enhanced by a silent auction, raffle and music. And Hergenhahn’s magic seems to be working: She reports that when the event began it had some 300 to 400 attendees. Most recently it had grown to more than 700.