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The Power of Video

August 2014

4 Clever Ways Your Business Can Use Video to Increase Sales

Sterling McKinley

Sterling McKinley

People don’t read websites – they scan them and look for information that sticks out. More than any other medium, videos engage their viewers.

They can quickly introduce your company’s personality and communicate your knowledge so that you can make a faster connection with potential clients. I recommend creating a YouTube channel to host your videos, and then sharing them on social networking websites such as Facebook and Twitter.

The human mind has a tendency to visualize things. Whenever people think of something, their minds begin visualizing them. That is why it is a good idea to produce a video for marketing purposes in order to capture everyone’s mind rather than using simple text.

Nowadays, the world is all about helping people to look for things at the tips of their fingers. Not everybody has the patience to read text-based advertisements. Videos are not just attractive, but also less time-consuming. For example, it will take much more time to read a text message, whether it is in the form of a blog post or an article, than to watch a quick video advertisement.

Why is YouTube So Important?
YouTube is the second most popular search engine in the world behind Google. In addition, videos often appear on the first page of search results, and even when they don’t, people often go directly to YouTube to conduct a search.

1. How To Use YouTube To Build Your Business
Create compelling videos. Your goal should be to create videos that are helpful, valuable and compelling to your specific prospects and clients. If you can blog about it, you can create a video about it. Your video content may consist of how-to’s, answers to frequently asked questions, expert interviews, screen video captures, slide shows and more.

2. Include calls-to-action.
Want people to take an action at the end of your video? Tell them what to do. “For more ideas on pet costumes visit our website at”

3. Leverage social media to attract more viewers.
Once your video is live, you can create a surge of traffic by posting links to your social media outposts, such as Twitter and LinkedIn. You can also embed the YouTube video on your Facebook profile or business page.

4. Get better rankings on Google.
Videos are shareable and thus are seen as more important to search engines, too. On the basis of shares, search engines believe that the shared content is offering a good user experience; hence, it rates it higher than other elements. The video marketing creates an “on demand” benefit for the viewers as the videos can be watched any time instead of reading mundane text.

Sterling McKinley is a sought-after online marketing specialist, columnist and speaker. He helps businesses and organizations better understand and use the Internet to increase sales. For more information visit or follow him on Google Plus, I95