Gold Medal Physical Therapy
“Be a Blessing.” That’s the guiding force at Gold Medal Physical Therapy, according to owner Kevin Murray. “I ask my team to be a blessing to others – team members, patients, everyone they encounter during the day,” he says. He encourages his staff to live every day for the “why.”
Murray and his group of 10 licensed clinicians serve patients from three offices – two in Perry Hall and one in Bel Air. Add 30 team members, a credentialed orthopedic specialist residency program and state-of-the-art equipment, and the result is a thriving practice based on a core culture of excellence.
Since opening Gold Medal Physical Therapy in 2003, Murray has built the practice based on comprehensive, personal care for each and every patient. Treating orthopedic and musculoskeletal injuries, post-surgical rehabilitation patients and sports injuries, all of Gold Medal Physical Therapy’s therapists have advanced specialty training. Murray, himself, is among only 139 physical therapists in Maryland and less than five percent in the country who are board certified in orthopedics. Murray says back and spine pain treatment are the biggest portion of his business, with arthritis, sports medicine and post-surgical comprising the rest of the mix in varying degrees at any given time.
The staff is focused on the vision, mission and values of the practice from the moment a visitor enters the building. The offices are patient-centered, with individualized treatment rooms, where the patient-therapist interaction is private, an advanced technology exercise area complete with flat screen cable televisions, and hot coffee and cold water readily available. An insurance concierge team handles all the insurance communications and helps clients with deductibles and co-payments. Gold Medal Physical Therapy also provides most braces, orthotics and exercise equipment for home use right from the office. “We do for the patient what they can’t do for themselves, then we equip them to do it independently,” Murray says.
He emphasizes, “Excellence is our standard. We can’t expect perfection, but we don’t settle for mediocrity.” For example, he encourages his team to treat based on evidence. He cites the fact that MRI tests – among the most frequently done tests for back pain – have a 30 percent false positive rate and a 30 percent false negative rate. He questions, “That leaves only 40 percent clear results. So do you treat the patient or the picture?”
Murray also tells his team, “Results matter – for clients, third-party payers, team members and ultimately, the business.” He acknowledges spending a significant amount of time on team building and cultivating the company’s culture. This team approach is key in developing a rapport with the patient, he says. “As physical therapists, we must establish a sense of trust quickly.”
While the founding vision of the practice was based on Murray’s values and his determination to provide quality, collaborative patient care, he attributes this belief to one of his greatest influencers. “When I interned with Dr. Charles Silberstein at Johns Hopkins, he asked me to think about ‘why orthopedics?’ He told me, ‘If you don’t love it more than anything else, then don’t do it,’” Murray says. One of the biggest challenges he still sees today is the commoditization of healthcare. “Healthcare should not be a commodity. That’s not the way to treat patients,” he says.
Murray advocates for preventive care, and educates the community about the benefits of physical therapy. “We are non-surgical, physical medicine specialists who can influence physiology,” he says. “With preventive care, for example, we can reduce injury on a sports team by one-third.” He offers free consultations and preventive care to coaches and their sports teams throughout the community. Gold Medal Physical Therapy also participates in educational health seminars and supports numerous community organizations, including the Arthritis Foundation, Habitat for Humanity, Beachmont Christian Camp, Fellowship of Christian Athletes and Extreme Family Outreach.
When not interacting with patients or his team at one of the three Gold Medal Physical Therapy offices, Murray enjoys being involved with his three children’s sports teams, spending time outdoors with his family kayaking, biking and walking and volunteering at his church and in community ministries. Murray lives in Bel Air with his wife and children, ages 17, 14 and 10. I95
Gold Medal Physical Therapy