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A Family Affair

August 2013

Boyle Buick GMC Truck

When you visit Boyle Buick GMC Truck in Abingdon, naturally, you’ll see a large number of Buicks as well as GMC Trucks. You’ll also see a large number of … well … Boyles. The second-generation family-owned business employs eight Boyle family members, allowing the 45-year-old dealership to work together as a family while also treating its customers like family.

The Boyle family (l to r): Blake Boyle, Randy Boyle, Chad Boyle, Linda Boyle Berry, Paige Boyle, Brooke Boyle, Chris Boyle and Chuck Boyle.

The Boyle family (l to r): Blake Boyle, Randy Boyle, Chad Boyle, Linda Boyle Berry, Paige Boyle, Brooke Boyle, Chris Boyle and Chuck Boyle.

Speaking with President Chuck Boyle, who has managed the overall daily operations and strategic planning for the dealership for 30 years, he lists the names of family members as if he’s filling out a baseball team’s starting lineup. Chuck’s brother Chris is Vice President/Director of Service Operations, and daughter Paige handles the marketing and customer relation duties. In addition, Chuck’s son Blake and nephew Randy are part of the Boyle Buick GMC Truck team, as well as brother Brooke, sister Linda, and her son Chad.

“My father, Clarence, started the business in 1968, and I joined in 1971. In 1976, we moved the business to Abingdon,” says Chuck Boyle, who took over the business with his brother Chris in 1994. In 2009, the dealership added GMC Truck to its lineup, which Chuck notes has been a huge asset to the business.

Working his family members has its challenges, he admits – “different personalities are bound to clash from time to time,” he says – but overall, the family dynamic is a plus. “We work together very well as a team. There’s a certain trust factory within a family that helps our business,” Chuck says. “Customers say that they enjoy working with a Boyle. One of our goals is to make all of our employees and all of our customers feel like family, too. We pride ourselves on the fact that we have 65 employees, and we encourage a family atmosphere here and hold employee appreciation parties. We have a great benefits package to retain our employees, which includes six World Class Buick certified technicians,” Chuck says proudly. “Our employees are highly trained and we give them the equipment they need to do their jobs. I always remember that our employees live in our community – they are our neighbors – so we treat them like family.”

This camaraderie among employees has helped Boyle Buick GMC Truck win a number of awards over the years. Boyle Buick GMC Truck has been a recipient of Buick’s “Best in Class” award for customer satisfaction and dealership practices 11 times in the 13 years of the program. “Last year we were named the 2012 Buick Dealer of the Year, which recognizes the top 2 percent of Buick dealers in the United States.”

Chuck also notes that five years after the purchase of a car or truck from Boyle Buick GMC Truck, 68 percent of customers are still doing business in one way or another with the dealership – having their car serviced by the dealer, for example. “People are not trading in their cars as often, and the average age of a car on the road is about 11 years. In this economy, people are holding onto their cars, and they trust us to take care of their vehicle,” says Chuck, who adds that in addition to service and repair, Boyle Buick GMC Truck also has a body shop.

Speaking of the economy, Chuck says that they have “withstood the storm pretty well. There is less competition for us as there are fewer dealers to compete with due to bankruptcy. Strong dealers like us have survived,” says Chuck, who is the past chairman of the Maryland Auto Dealers Association where he worked to protect dealers from being forced to close their doors. “People still need a car even in a down economy, so we aim to give them a reason to buy from us through our customer service and sales team. We do not engage in high-pressure sales; we just want them to find a car that suits their needs.”

The team at Boyle Buick GMC Truck is involved in many different charities and gives back to the local Harford County community, furthering the tight, close-knit connection between the family-owned business and its customers. I95

Boyle Buick GMC Truck
3015 Emmorton Road
Abingdon, 410-569-1800
www.BoyleBuickGMC.com

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